All your shows. All your friends. All one place.
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About the Project: School project
Too much choice isn’t always a good thing.
The average Netflix user takes 18 minutes to choose what to watch (Maglio, 2016).
Traditional TV is a thing of the past.
2017: Netflix introduces on-demand streaming.
For the first time consumers could watch what they wanted, when they wanted it and how they wanted it.
2013: The launch of original content.
Netflix starts to gain loyal fans and consumers begin seeing extra value in streaming. Binge-watching soon follows.
Cable providers are forced to follow suit.
As consumers begin to expect content on-demand, other providers and industry giants make their way into the streaming world.
70% of US households have at least one video streaming service.
The Process
EMPATHISE DEFINE
